Rita Black is an author, clinical hypnotherapist, expert in the psychology of weight management and the CEO of Shift Hypnosis. Her bestselling book, From Fat to Thin Thinking: Unlock Your Mind for Permanent Weight Loss, and meditations over a 30-day process, are designed to help you eliminate the mental barriers that keep you struggling with weight. Her hypnosis and meditation based processes, The Shift Weight Mastery Process, Stop Smoking in One Session, and her online smoking cessation program Smokefree123 have helped thousands by harnessing the power of their subconscious to “shift” past belief and habit barriers, creating powerful breakthroughs that last.